Dermatologist's Dr. Matthew Elias and Dr. Merrick Elias.
BRAND BUILDING
ART DIRECTION: JAMES MURDOCK
CLIENT: ELIAS DERMATOLOGY LLC
DATE: APRIL 15, 2015
Dr. Matthew Elias and Dr. Merrick Elias, and the entire staff at Elias Dermatology® are experienced in medical and cosmetic treatments for both men and women, utilizing a pain-free approach to ensure that patients receive the best results with the highest level of comfort. Elias Dermatology® is at the forefront in the treatment and prevention of diseases of the skin, hair, and nails, providing the highest quality care for patients throughout South Florida in the areas of Ft. Lauderdale, Pembroke Pines, and Davie. Elias Dermatology® specializes in a variety of skincare treatments from skin cancer and acne, to the state of the art cosmetic treatments
CHALLENGE
Creating a brand identity, that would reach specific demographics spanned over a competitive market, while keeping a clean updated and upscale look.
SOLUTION
Spanning over three practices, it was important to ground the brand by making it personal. The main focus was on the doctors–themselves and the fact they were brothers helped bring it home, with the first initials being incorporated into the graphic mark