ITB Money Management Corp
DARK & DIRECT
ART DIRECTION: James Murdock
CLIENT: Troy Howell, CEO
DATE: April, 2016
Calgary based ITB Money Management, needed a full-service brand identity and Refresh of its existing.
CHALLENGE
Communicate a clean and professional presence to the practice and the doctor himself, with all marketing and print materials including business stationary as well as the on-line presence.
SOLUTION
As most people, the dentist is always a scary place to be. We wanted to create a look that was soothing, through the use of white space, and soothing blue hues, we were able to create a clean, refreshing treatment to the updated branding.