WHY US?
At Trustin James, were are a full service branding boutique style agency. We work with new and existing clients to help them in achieving strategic branding, and communication goals while working within your desired budget.
We create brands that are rooted in strategic insight and human truths, as we've experienced first hand the impact clear and compelling communications can have on a business's bottom line. We typically work with small business startups, government agencies and large businesses looking to do interesting projects on both project and retainer fees.
Having over 25 years in the industry, we look at each new project with enthusiasm and excitement like it was our first. We work hard to meet your deadlines and ultimately meet and succeed your corporate milestones.
"ART WASHES FROM THE SOUL
THE DUST OF EVERYDAY LIFE"
PABLO PICASSO
OUR APPROACH
UNDERSTAND
We want to know as much about your customers, your partners, your staff and your business goals as you do. We’ll delve into customer insights and profiles, your competition, your brand architecture today and your vision moving forward. Or if none of this has been clearly defined, no problem – we will work through it with you to understand the current state of play before we start moving your brand forward.
DISCOVER
Working together we want to find out ‘who you are’. The purpose of Brand Strategy is to humanise your brand to create deeper emotional connections with your most desirable target customers because emotional connections are harder to break and you want valuable customers to be in it for the long haul. It doesn’t need to be a daunting, lengthy and costly process to become memorable and meaningful.
CREATE
When you have a plan in place, the way forward becomes so much clearer. Whether it’s your name, a position for your brand, working out how to get your stakeholders and your staff onboard to a new vision for the business and every single other customer touchpoint – when you create with insight, you’re building a brand that’s going to stand the test of time. Every dollar you spend on brand marks to websites to communications campaigns is an investment in building your brand.
RELATE
How do you plan to get your brand and tactical messages to your customers? Many of our clients have great relationships with Media companies, SEO, SEM and Social Media specialists, digital development teams or internal Marketing Departments that develop and direct their communications plans. We work seamlessly with each and every one of them to get the right communications to the right markets. Or if you’re newer to this field, and if juggling multiple agencies isn’t your thing, you can work with us to plan and implement your communications and media plans to get your brand in front of your customers, wherever they might be.
MEASURE
It’s interesting how often we prompt clients into defining measurable results. So many businesses think of their branding as an intangible. And yes, it is something that grows over time but what we aim to do is to make the subjective and objective measurable in some way. From staff engagement and morale, to bums on seats, click through rates for digital campaigns, higher rankings in search engines, upselling, cross selling, repositioning from standard to premium brands… we work with clients to set objectives upfront and agree to how they’ll be measured.
CORPORATE BRANDING
We can create words or a tagline to reposition a brand and make it more relevant to its target audience. We believe branding is all about creating unique identities for businesses, their products and/or services, that distinguish them from their competitors and will stand the test of time.
CORPORATE STRATEGY & COMMUNICATIONS
Our approach to brand strategy is flexible depending on your needs. If your brand strategy has evolved over time, aspects of it may no longer be relevant. We can help you clarify what is and what is not working. We can provide consumer insights, brand architecture and audits of your current creative equities and competitive environment to help you arrive at a creative brief.
Artwork, Print Production & Packaging
Whether your brand is new to the market or you are redeveloping or extending an established brand, we create simple, bold packaging that connects with people on an emotional level. Our experience and expertise in creating integrated packaging design solutions covers a broad range of categories, from tea to cosmetics and more.
Digital & Video
The digital channel encompasses an ever-widening spectrum of screens, services and spaces. We can help you improve your digital presence and offer a wide range of services from smaller websites to larger tailored solutions including E-stores, database driven websites with complex functionality and apps for the web and iOS devices.